Video shows the immense brutality of the drug cartels. When they executed their rival, they cut off his head, disemboweled him and pulled the heart out of his body. They then stuffed the heart into the mouth of his severed head.
Massacring victims is a fairly common practice in the world of drug trafficking to keep all the enemies in fear of what may befall them. Aside from the psychological effect on the enemy, it also shows the utter disregard for human life and loss of humanity of all cartel members. Think about that when you buy drugs. Even you are indirectly influencing all this.
